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THE PROJECT
Inside the world of business, the widespread exigency of qualitative growth emerges also in the communication area considered all that choices oriented to a more and more articulate declination of the concept of service. From this point of view it emerges the proposal to place the internationality, the cultural activity, the Foundation and Pergolesi Theatre’s style at companies’ disposal, in a logic of active collaboration and exchange.
The project consists in creating a personal relationship with the companies so that each company could consider the Theatre as its external projection, able to respond from time to time to specific needs. All these means that in actual facts the exigencies of each company will be satisfied individually with the aim of consolidate and develop its relationship. For the company, to join the project means to identify the Pergolesi Theatre and the Foundation as cultural representation venues. The group of associated companies is characterized by the brand “ART VENTURE”, inside which the names of all companies appear.
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