A REFLECTION

"Music is an universal language of communication"

Cultural sponsorship actually represents a kind of business communication widely and systematically consolidated and practiced. However, few cases excluded, this phenomenon produces a generally scarce feedback for the sponsor. Sometimes in fact the event seems to live by himself and to host the company brand as a passive passenger, while the company have few possibilities to intervene and modify, at least in part, the event for its specifics needs.

From the rumors created by thousand of such cases, the sponsored event can hardly emerge and remain in the memory of the public, while frequently the brand gets lost with an evident penalization for the sponsor.

Today companies needs strategic investments: they want more coherent and less spectacular events. These are journey that have to be characterized by continuity and to be insert in a global communication plan.

Starting from these assumptions Pergolesi Spontini Foundation has developed a project – illustrated in the following sections -  to whom a group of companies united under the brad of ART VENTURE agreed.